Yulia Derdemezis
January: The Ideal Time to Launch Your Branded Resale Site
As the peak shopping season slows, many brands are focused on wrapping up their Q4 campaigns and preparing for the year ahead. However,...
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Yulia Derdemezis
- Nov 3
- 4 min
Returns to Riches: How Top Brands Are Combating Holiday Returns
Returns are the cost of doing business, but how can you minimize this cost without risking customer loyalty? There are two goals in mind...
Yulia Derdemezis
- Oct 16
- 2 min
Brand Direct Resale: The highest margin liquidation channel
Brand Direct resale is a powerful way for brands to sustainably sell their off-price, stale, and returned inventory. It’s also the...
Yulia Derdemezis
- Oct 12
- 3 min
11 Ways to Win the Holidays with Branded Resale
Secondhand is making an even bigger impact this gifting season. A recent survey of over 2,000 U.S. adults conducted by OfferUP revealed...
Yulia Vereshagina
- Sep 12
- 3 min
Unlocking the Power of Customer Retention
Retention is not just a trendy word; it’s now a fundamental strategy for driving sustainable growth. Historically, brands emphasized...
Yulia Vereshagina
- Aug 8
- 2 min
10 Lessons from 100+ Branded Resale Launches
This post delves into ten key lessons we've learned from 100 branded resale launches.
Yulia Vereshagina
- Jul 25
- 3 min
Elevate your brand’s impact on National Secondhand Wardrobe Day, August 25th
Now that secondhand shopping has gone mainstream, we can collectively celebrate August 25th: National Secondhand Wardrobe Day. With 3 out...
Yulia Vereshagina
- Jun 21
- 2 min
Trade-In + Peer-to-Peer = A Powerful Resale Combination
There are two types of reseller personalities: those that want the most money for their items sold and those who just want an easy,...
Yulia Vereshagina
- May 17
- 2 min
4 trends brands are focusing on this year
Retail is an ever-evolving industry that is constantly changing, particularly in recent months. Brands and retailers are facing new...
Yulia Vereshagina
- Apr 7
- 3 min
Get Ready for Earth Day: 5 Smart Strategies to Leverage Resale
At Treet HQ, we're committed to prioritizing sustainability all year round, but with Earth Day coming up on April 22nd, we're even more...
Yulia Vereshagina
- Mar 15
- 2 min
How fashion brands use Treet to own their resale markets
Last year, more than a hundred fashion brands launched their own resale markets (Recommerce 100), more than half of them with Treet. This...
Yulia Vereshagina
- Feb 3
- 2 min
The State of Branded Resale: 2023
Store closures during and post the pandemic caused the global fashion retail market to shrink by 23%, according to thredUP’s Resale...
Yulia Vereshagina
- Dec 13, 2022
- 3 min
How fashion brands can minimize returns without charging for them
In this blog post we discuss two technologies that can help you minimize returns without having to charge for them.
Yulia Vereshagina
- Dec 7, 2022
- 3 min
How Sozy uses branded resale to move excess inventory and unlock a new revenue stream
Sozy, which stands for Soft + Cozy, is a small, female-founded clothing company that supports women in every part of their business....
Yulia Vereshagina
- Nov 30, 2022
- 2 min
How to create a sustainable end-of-life program for your clothes
Our current way of “consuming” clothes is linear - we wear them until they’ve fulfilled their purpose, then either throw them away or...
Yulia Vereshagina
- Nov 10, 2022
- 2 min
7 ways to leverage resale to drive holiday sales
This year will be the biggest year yet for the giving of pre-owned items. A recent survey by YouGov showed that 84% of holiday shoppers...
Yulia Vereshagina
- Nov 1, 2022
- 3 min
Treet raises $3.5M to help modern brands grow responsibly with branded resale
Fashion brands are stuck between what feels like two opposing focuses: the pressure to grow and the pressure to be more sustainable...
Yulia Vereshagina
- Aug 26, 2022
- 2 min
How to incorporate repairs into your resale strategy
How to incorporate repairs into your resale strategy ft. Modern Citizen x Hemster Revival Collection
Yulia Vereshagina
- Aug 18, 2022
- 2 min
How brands can celebrate National Secondhand Wardrobe Day on August 25th
While there once was a stigma around buying used clothes, we can now collectively celebrate how far we’ve come by bringing secondhand...
Yulia Vereshagina
- Jul 26, 2022
- 2 min
Driving Customer Loyalty Through Resale
Let’s review three ways resale can help drive customer loyalty for your DTC fashion brand.
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