In 2025, resale didn’t just expand; it scaled across brands, shoppers, and inventory, more than ever before.
If 2024 was the year of branded resale pilots and early adoption, 2025 cemented resale as a core pillar of brand commerce.
Rather than just focusing on internal milestones, this recap focuses on what actually grew: resale participation, resale velocity, and resale impact across the Treet ecosystem.
Branded Resale Isn’t Slowing Down
This year, 64 brands launched resale on Treet, including brands like Pact, Billy Reid, Howler Bros, Leatherman, Melin, Caden Lane, and more.
Resale isn’t a footnote for these brands. It’s driving a measurable impact across loyalty, revenue, and returns.
Resale growth in 2025 wasn’t concentrated in a single vertical or moment. It came from repeated launches across a wide range of brands and use cases, from leather bags to hats and multi-tools.
Existing Resale Programs Accelerated
Brands with Treet-powered resale programs launched before 2025 saw their resale volume increase by 66% in 2025, demonstrating sustained adoption across their communities.
Customers are increasingly seeking resale programs from their favorite brands. Not only are they able to sell items faster and at a higher price, but the vast majority are opting for store credit payout and spending 270+% above their allotted credit when redeeming on the brand’s site.
Resale Pricing At a Glance
Across Treet-powered resale in 2025, the average resale price was $89 with an average discount of just 37% of MSRP.
These figures reflect resale operating closer to primary commerce channels. Customers aren’t just looking for discounts, they’re hunting for past-season pieces and rare finds they can’t find anywhere else.
In fact, more than 50,000 ISO (in search of) requests were submitted across the Treet ecosystem for items they can’t find anywhere else. Not only is Treet helping connect these users with customers who have the pieces they’re looking for, but brands are also leveraging this data to inform new product styles.
Time from post-to-purchase decreased
Items list are sold, fast.. The median time for a listing to be purchased across the Treet ecosystem is just 9 days. Sell-through for peer-to-peer listings exceeded 60% within a single month.
This is a core reason why sellers prefer to sell through brand-owned resale experiences. Buyer intent is extremely high, and users can find the exact items they're looking for without scavenging through countless 3rd party resale sites.
Resale Showed Up During Peak Demand
Resale activity aligned with traditional ecommerce cycles. December was the most active month for resale in both listings and sales.
We also saw significant resale activity in October and August. Rather than lagging behind retail peaks, resale activity moved alongside launches and promotions. As resale became easier to access, customers engaged with it during high-intent shopping periods.
Repeat Participation Became Common
Growth extended well beyond first-time buyers.
48% of resale purchases came from repeat buyers, indicating that resale is becoming a habitual shopping behavior for many customers.
This shift signals growing trust in resale marketplaces and a move toward long-term engagement rather than one-off purchases.
Returns took Center Stage
Brands like Pact are already turning to Treet to help handle excess returns heading into 2026.
Pact has achieved an 80% sell-through rate on their B-grade return inventory through Pact Circle and has cleared over 7,500 returned units through its partnership with Treet.
Pushing on returns, we launched our integration with Loop in late Q2, that allows users to easily list unreturnable items on the brand’s resale site, and have onboarded over 30 brands looking to make returns and resale easier for their customers.
Resale Drove Measurable Impact at Scale
As resale volume increased, so did its environmental impact.
In 2025, resale on Treet:
- Diverted 4.3 million pounds of product from landfills
- Extended product lifecycles, resulting in meaningful carbon savings
These outcomes reflect participation at scale. Impact followed usage, not awareness campaigns.
What Enabled This Growth
Behind these results was ongoing investment in resale infrastructure, including these new features launched in 2025:
- Integrations with returns platforms like Loop that allow users to easily list unreturnable items on the brand’s resale site
- Resale Health Dashboard to provide brands a strong data-backed roadmap of how to improve their resale experience
- APIs to support flexible resale flows and auto-listing protocols within WMS platforms for easy reselling of B-grade returns
- Smart Liquidation tools helps you sell extra inventory faster by picking the best time, place, and price to sell it
- Expanded design capabilities to ensure pixel-perfect brand control over site experience
- Enhanced accounting and reporting for generating real-time insights
- A growing integrations ecosystem including Shopify, Klaviyo, LoyaltyLion, Rise, and more
These capabilities continue to build upon Treet’s leading recommerce technology and enabling profitble resale at scale.
The State of Resale Going Into 2026
As we move into 2026, branded resale has crossed a critical threshold. What began as pilot programs and sustainability experiments is now a durable, revenue-generating channel embedded directly into brand ecosystems.
The data from 2025 makes this clear:
- Sellers expect speed, value, and brand-backed trust
- Buyers are demanding resale programs from their favorite brands expect resale to drive loyalty, recover value from returns, and extend the lifecycle of their products at scale – not just have as a checkbox on their sustainability checklist.
Resale is accelerating across the board, and we can’t wait to build on this momentum in 2026.
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