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How Alpaka Turned a Warehouse Full of Returns Into a High-Margin Growth Channel
When Alpaka came to Treet, they were sitting on thousands of returned items, paying to store them, with no viable path to sell through. Their previous resale program had flatlined. Poor UX, low visibility, and rising costs made it clear: something wasn’t working.
They were ready for a better solution.
From Clunky to Scalable
At the time, Alpaka had just ended their first contract with their initial resale provider. Fees were set to rise, but performance hadn’t followed suit. The team couldn’t discern their monthly GMV, though they guessed around $5,000/month. Worse, their Brand Direct inventory (most of which was returns) wasn’t moving at all.
That’s when they made the switch to Treet.
In record time, we migrated their existing peer-to-peer listings and built a resale program that could finally support both parts of the resale equation: community-driven peer-to-peer and brand-direct inventory.
Alpaka’s Resale Rollout: From Returns to Revenue, One Drop at a Time
Alpaka didn’t just turn on resale—they built a system designed to scale alongside their brand. With a community-first mindset and a deeply integrated returns workflow, their go-to-market strategy delivered impact from day one.
Returns pipeline built for scale – Because Alpaka already used Retail Reworks—a Treet-integrated 3PL—we created a direct path from warehouse to resale. Instead of paying to store thousands of returned units, they now upload palletized returns monthly into curated resale drops.
Monthly brand-direct drops – We worked with Alpaka to design a system of consistent ~200-unit drops backed by high-impact flash promotions. These timed releases keep inventory moving, generate repeat engagement, and create meaningful moments to market their resale program.
Revenue and efficiency unlocked – With nearly 100% sell-through on brand-direct returns and over 1,500 units cleared to date, Alpaka has transformed stagnant inventory into one of their highest-margin revenue channels.
Strategic promotional cadence – Alpaka supports resale drops through targeted newsletters, footer placements, and quarterly campaigns—often tied to flash sales that double as warehouse-clearing events. This promotion strategy ensures awareness without overwhelming their list.
“Most brands liquidate leftovers; we keep gear moving through Re:Carry. Owning the entire resale journey protects ALPAKA’s premium standards, rewards our community, and proves ‘Keep Moving Forward’ is more than a motto.”
Ramiro Gomez, Co-Founder
The Results
- 3x growth in monthly GMV compared to previous provider
- 85% sell-through on brand-direct returns
- $7–$8K daily resale GMV during peak promotions
- 57% of resale revenue now comes from brand-direct inventory
- 1,500 returned units cleared, freeing up warehouse space and cash
- 24% of resale buyers are net-new customers
That last stat speaks volumes: resale isn’t just an operational win, it’s fueling community growth too.
"Re:Carry runs quietly in the background like an extra ops team. Every peer-to-peer sale is authenticated, shipped, and supported by Treet, so we sleep easy while the platform handles the details."
Ramiro Gomez, Co-Founder
What’s Next?
We see resale perform most effectively with three stages: peer-to-peer, returns, and excess inventory. Alpaka’s already seen success with the first two..
For a brand that once had no way to capitalize on their returns, they’ve built a high-margin engine that grows in step with their business.
“What used to be a cost center is now a revenue stream—and one of the most efficient ones we have.”
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