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How ettitude Turns Returns into Revenue with Treet


ettitude

Treet, the leading branded resale platform, and ettitude, a revolutionary bedding, bath, and loungewear company, joined forces to launch "ettitude re:new". With Treet, ettitude spearheaded an innovative resale program by combining Treet’s trade-in and returns solutions to keep more bedding items out of landfills.


A Sustainable Partnership

ettitude’s primary goals were to reduce textile waste by providing a system to collect used fabric for recycling and build an avenue to reroute second-quality returns for resale. 


After an extensive search, ettitude chose Treet based on Treet's ability to:

Why ettitude partnered with Treet

Resale As A Solution

ettitude built its return policy around a 60-night sleep trial to ensure its customers experience the comfort and quality of their sustainable CleanBamboo fabric firsthand. However, through this returns process, ettitude was receiving gently-used items that could not be sold as new, losing out on meaningful revenue. 


Struggling to find a solution for these items beyond donating them, ettitude turned to resale with high expectations of converting previously-unsellable items into a booming new revenue stream. 



To ensure all ettitude items live their longest life, Treet built a returns integration and a trade-in solution to re-route eligible returns and provide secondhand alternatives for customers outside the returns window. 


Through ettitude re:new, customers can send in ettitude items (or items from any brand) through the trade-in portal and receive $50 in credit to shop new or pre-loved ettitude.


Returns To Revenue

When a customer returns their items to ettitude, they’re prompted to say whether it has been opened or used within the returns portal. If the return cannot be sold new, it will be rerouted to a Treet-powered warehouse where it’s inspected, cleaned, repackaged, and sold secondhand on ettitude re:new. The returns integration has yielded significant outcomes for the brand, particularly in terms of revenue generation and sustainability. 


The stats from their first 12 months since launch paint an encouraging picture:

ettitude re:new stats since launch

By seamlessly integrating returns into their resale strategy, they’ve unlocked a lucrative revenue stream, a new audience of consumers, and an avenue for ettitude products to have a second life. 


ettitude's Advice For Brands

ettitude encourages brands to look for a resale provider that is going to support your brand’s goals. ettitude chose to partner with Treet for their Shopify expertise and ability to work with Treet’s logistics partners to execute their vision.


“Our collaboration with Treet has been a highly positive experience, driven by our shared commitment to sustainability and the extension of product life cycles. While navigating the complexities of operational and marketing integration, we have encountered a learning curve however, Treet has consistently demonstrated a thoughtful approach to addressing our requirements. Overall, it has been a pleasure to engage with Treet, and we look forward to growing our partnership together.”

-Allison Cantley, Director of Operations at ettitude


The ettitude re:new program is a successful example of how a brand can leverage resale to reroute returns and turn a cost center into revenue. Treet has been a key partner in the program's success, providing ettitude with a platform that is easy to use and that aligns with the brand's core values.



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