April 23, 2024

Reaching New Customers with Branded Resale

In an ever-changing fashion landscape, brands constantly seek new ways to connect with customers and attract new ones.

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April 23, 2024

In an ever-changing fashion landscape, brands constantly seek new ways to connect with customers and attract new ones. An often overlooked yet powerful tool for customer acquisition is resale. On average, 45% of shoppers on Treet-powered resale sites are new to the brand. Consumers are searching for secondhand alternatives to new clothing and providing an option for these shoppers allows your brand to meet them where they are.

Introduce Your Brand to New Shoppers:

There are many demographics of consumers who rely either solely or partially on resale for their shopping needs. As consumers continue to prioritize price and sustainability, the value of embracing resale becomes increasingly apparent.

By offering a branded resale experience, brands can attract different types of shoppers:

  • The Price-Conscious Shopper: With inflation rising, consumers are increasingly prioritizing affordability without compromising quality. Resale offers a path for price-conscious shoppers to access your brand's products at a budget-friendly price point. By tapping into this market segment, you can expand your customer base and cater to a wider range of financial preferences.
  • The Sustainability Warrior: In an era of heightened environmental awareness, sustainability has become a key consideration for many consumers. Brands have reported that 62% of consumers care about their sustainability efforts. By launching a resale program, your brand aligns with the values of eco-conscious shoppers who prioritize reducing waste and minimizing their environmental footprint. Embracing resale not only attracts these sustainability warriors but also reinforces your brand's commitment to circularity.
  • The Savvy Thrifter: For an avid thrifter, resale represents an opportunity to discover unique pieces and items from previous seasons. By curating a selection of pre-loved or archived items alongside your brand's main offerings, you create a compelling shopping experience that resonates with consumers seeking the individualism secondhand finds bring.

Brands are successfully weaving Treet-powered resale into their customer acquisition strategy and the stats speak for themselves. Boyish, a sustainable denim brand, saw resale as an entry point to a new type of customer they weren’t capturing previously. After launching the Boyish Consignment Shop with Treet, they found that they were right, with 67% of their resale customers having never shopped from their main site before. You can read more about how they turned resale into a customer acquisition tool in this detailed case study.

The fashion industry is constantly evolving and brands need to adapt to a new set of consumer needs. Resale serves as a strategic tool for introducing your brand to new audiences and catering to diverse customer preferences, which leads to significant revenue growth. It’s a win-win-win for your brand, your customers, and the planet.

If you’re interested in resale with Treet, reach out to us here to get started!

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