top of page

Treet and Beni Join Forces to Make Secondhand Shopping Easier


treet x beni integration


The global resale market is on a rapid rise, predicted to reach a staggering $350 billion by 2027. We’re seeing a new wave of thrifters, as consumers are increasingly seeking deals and embracing sustainable options. ThredUp predicts that 60% of resale growth is expected to come from new-to-resale shoppers. Continuing the momentum in this market, Treet, the industry leader in branded resale, is thrilled to announce its partnership with Beni


Beni has developed a unique free browser extension designed to meet consumers where they already shop. Shoppers will be shown resale deals automatically when viewing items, making secondhand more integrated and accessible to everyone. By surfacing secondhand listings on Treet via Beni, shoppers can explore a wide range of more sustainable alternatives similar to the items they browse online. This integration is ushering in a new wave of consumers by providing unparalleled access to a diverse range of secondhand finds and sustainable alternatives. 


Signing up for Beni is easy. Shoppers can download the chrome extension or mobile app to access the secondhand listings available while browsing any brand. By clicking on the Beni icon located at the bottom of any product page, you’ll be shown secondhand options like this dress from Girlfriend Collective.

Girlfriend Collective Using Beni

The partnership between Treet and Beni is a significant step forward in the mission to transform the way people shop. Treet powers the most branded resale shops and Beni extends the shops’ reach. Together, we are committed to enhancing the overall secondhand shopping experience, ensuring that consumers can find high-quality pre-owned items with ease. 


As the demand for more sustainable and cost-effective shopping options rises, Treet and Beni are at the forefront of innovation. This collaboration enables consumers to make conscious choices while embracing the benefits of the circular economy.


bottom of page